[this post continues the series about rock concerts at and presented by the Electric Factory in Philadelphia in the 1960s]
Philadelphia, Pennsylvania is one of America's great cities, but its proximity to New York has always made an unfair comparison. Philadelphia has an exciting music history, and an exciting rock music history in the 1960s, but that history can only be documented in the most fragmented of places. These posts about the Electric Factory marks the beginning of my effort to organize and analyze Philadelphia rock history in the 1960s. There are probably more dates to be found, but these posts will make a good starting point (thanks to Bruno for some fantastic research).
The Electric Factory, 2201 Arch Street
The Electric Factory, a former tire warehouse, opened in early 1968 at 2201 Arch. The owners were the Spivak brothers, all experienced bar owners in the Philadelphia area. Their booker was Larry Magid. They rapidly dominated the concert scene in Philadelphia, and the Electric Factory were the most important promoters in Philadelphia until they ultimately were purchased by larger corporate interests in the 1990s.
The Electric Factory was a critical stop on 60s concert tours, and an integral part of the "Premier Talent" (Booking Agency) circuit that included both Fillmores, the Boston Tea Party and Chicago's Kinetic Playground. Philadelphia was a big, important city and Philadelphia fans were not shy about showing their appreciation or displeasure (a trait that has endured). However, since the Electric Factory did not generally use posters with collectible art for advertisements, the venue has been somewhat lost to 60s rock history. There were many relatively trivial 60s venues that had a famous poster or two, often printed in The Art Of Rock or otherwise promulgated, that are recalled much more often than the Electric Factory. Outside of Philadelphia, the early history of the Electric Factory is largely ignored, and I am attempting to begin to correct that here.
Philadelphia, Pennsylvania is one of America's great cities, but its proximity to New York has always made an unfair comparison. Philadelphia has an exciting music history, and an exciting rock music history in the 1960s, but that history can only be documented in the most fragmented of places. These posts about the Electric Factory marks the beginning of my effort to organize and analyze Philadelphia rock history in the 1960s. There are probably more dates to be found, but these posts will make a good starting point (thanks to Bruno for some fantastic research).
The Electric Factory, 2201 Arch Street
The Electric Factory, a former tire warehouse, opened in early 1968 at 2201 Arch. The owners were the Spivak brothers, all experienced bar owners in the Philadelphia area. Their booker was Larry Magid. They rapidly dominated the concert scene in Philadelphia, and the Electric Factory were the most important promoters in Philadelphia until they ultimately were purchased by larger corporate interests in the 1990s.
The Electric Factory was a critical stop on 60s concert tours, and an integral part of the "Premier Talent" (Booking Agency) circuit that included both Fillmores, the Boston Tea Party and Chicago's Kinetic Playground. Philadelphia was a big, important city and Philadelphia fans were not shy about showing their appreciation or displeasure (a trait that has endured). However, since the Electric Factory did not generally use posters with collectible art for advertisements, the venue has been somewhat lost to 60s rock history. There were many relatively trivial 60s venues that had a famous poster or two, often printed in The Art Of Rock or otherwise promulgated, that are recalled much more often than the Electric Factory. Outside of Philadelphia, the early history of the Electric Factory is largely ignored, and I am attempting to begin to correct that here.
This post presents the lists of Electric Factory concerts from July through December 1969, as well as major Philadelphia rock events during that period. The list is almost certainly not complete. Our knowledge of shows at venues like the Fillmore, the Avalon or Detroit's Grande Ballroom comes from the wonderful (and collectible) posters that lived on in dorm room walls long after the venues ceased operating. However, the Electric Factory rarely used colorful, artistic posters to advertise the shows. I think the Electric Factory advertised on the radio and with print-only ads in various newspapers, making it harder to discern their schedule.
This post represents my best efforts at determining late 1969 shows at the Electric Factory, as well as shows promoted by Electric Factory concerts. Anyone with additional information, insights, corrections or recovered memories (real or imagined) is encouraged to Comment or email me, and I will update the list accordingly.
(For earlier efforts at psychedelic ballrooms in Philadelphia as well as the first half of 1968 for the Electric Factory, see here, and for the second half of 1968 see here, and for the first half of 1969 see here)
Electric Factory Concerts in Philadelphia, July>December 1969
By the second half of 1969, rock concert promotion was big business, and Larry Magid and The Electric Factory were the dominant promoter in Philadelphia. Ironically, however, the market had gotten so big that many of the concerts were now held at the much larger Philadelphia Spectrum. The Electric Factory was also the primary promoter at the Spectrum (at 3601 Broad), though not the only one. I have tried to include all the major rock events at the Spectrum from this period, even though I am not always certain that the events were promoted by the Electric Factory.
At the same time, the Electric Factory was under pressure from police commissioner Frank Rizzo, who managed to get the Electric Factory shut down for most of the Summer of 1969. The Electric Factory was busy promoting events at the Spectrum as well as the Atlantic City Pop Festival, but the Factory itself was closed for some portion of the Summer.
July 11-12, 1969 The Spectrum, Philadelphia, PA: Spectrum Pop FestivalAt the same time, the Electric Factory was under pressure from police commissioner Frank Rizzo, who managed to get the Electric Factory shut down for most of the Summer of 1969. The Electric Factory was busy promoting events at the Spectrum as well as the Atlantic City Pop Festival, but the Factory itself was closed for some portion of the Summer.
>July 11, 1969: Sly and The Family Stone/Mothers of Invention/Ten Years After/Jeff Beck/Savoy Brown
>July 12, 1969: Blood, Sweat & Tears/Edwin Hawkins Singers (afternoon show)
>July 12, 1969: Led Zeppelin/Johnny Winter/Al Kooper/Jethro Tull/Buddy Guy’s Blues Band
Many of the acts who played the Spectrum Pop Festival had previously headlined at the Electric Factory. The Summer of 1969 was the Summer of Rock Festivals, however, and bands had started crisscrossing the country.
July 16, 1969: The Spectrum, Philadelphia, PA: Blind Faith/Delaney & Bonnie & Friends/Taste
The Blind Faith tour was probably the biggest National rock tour up until this time. Taste featured Irish guitarist Rory Gallagher.
July 19, 1969: Electric Factory, Philadelphia, PA: Tom Rush
July 23, 1969: Electric Factory, Philadelphia, PA: Crazy World Of Arthur Brown/Sweet Stavin ChainJuly 19, 1969: Electric Factory, Philadelphia, PA: Tom Rush
July 25-26, 1969: Electric Factory, Philadelphia, PA: AUM/Sweet Stavin Chain
July 29, 1969: Electric Factory, Philadelphia, PA: Dr. John The Night Tripper
July 30, 1969: Electric Factory, Philadelphia, PA: Lothar and The Hand People
Police Commissioner Frank Rizzo managed to get a judge to close the Electric Factory ("corrupting the youth" seemed to be the charge) for the rest of the Summer.
August 1-3, 1969 Atlantic City Racetrack, Mays Landing, NJ: “Atlantic City Pop Festival”
Although held outside of Atlantic City, New Jersey, about 50 miles to the Southeast of Philadelphia, this show was promoted by the Electric Factory. During this time, the Electric Factory was holding “Be-Ins” at Belmont Plateau in Fairmount Park, but the city would not have allowed a rock festival outdoors. Even in freewheeling Atlantic City, the event still had to be called a “Pop” Festival.
July 30, 1969: Electric Factory, Philadelphia, PA: Lothar and The Hand People
Police Commissioner Frank Rizzo managed to get a judge to close the Electric Factory ("corrupting the youth" seemed to be the charge) for the rest of the Summer.
August 1-3, 1969 Atlantic City Racetrack, Mays Landing, NJ: “Atlantic City Pop Festival”
Although held outside of Atlantic City, New Jersey, about 50 miles to the Southeast of Philadelphia, this show was promoted by the Electric Factory. During this time, the Electric Factory was holding “Be-Ins” at Belmont Plateau in Fairmount Park, but the city would not have allowed a rock festival outdoors. Even in freewheeling Atlantic City, the event still had to be called a “Pop” Festival.
Like most 60s festivals, it is difficult to determine who actually showed and who played, much less in what order. According to an article in the Philadelphia Inquirer on August 1, 2004, the festival was a commercial and musical success. It was promoted by Philadelphia’s Electric Factory (who could not get a permit for anywhere in Philadelphia), and crowds of about 40,000 showed up all three days. There was a campground next door, and adequate facilities (as well as a fence) at the horse racing track.
The advertised acts appear to have varied significantly from who actually played. I am unable to determine even whether bands appeared for two days or three. My guess is that three days were planned, and after a series of cancellations the show was scaled back to two days. A program circulates with only two days of acts, differing dramatically from what was advertised. Such changes were common occurrences in late 60s' festivals. I suspect that the first night featured Philadelphia area bands, since many people would have started camping out on Friday August 1.
Poster courtesy of the collection of Ed Galm |
Atlantic City Pop Festival: Advertised Acts
Friday, August 1: Iron Butterfly/Johnny Winter/Crosby Stills Nash & Young/Chicago Transit Authority/Procol Harum/Joni Mitchell/Mother Earth/Santana Blues Band/Booker T & The MGs
Saturday, August 2: Jefferson Airplane/Creedence Clearwater Revival/Crazy World Of Arthur Brown, Tim Buckley, B.B. King/Butterfield Blues Band/The Byrds/Hugh Masakela/Lighthouse/American Dream
Sunday, August 3: Janis Joplin/Canned Heat/Mothers Of Invention/Moody Blues/Three Dog Night/Sir Douglas Quintet/Joe Cocker/Little Richard/Buddy Rich Big Band/Dr. John The Night Tripper
The actual reality of who played seems somewhat different. CSNY canceled, apparently because Graham Nash had vocal nodes, insuring that he would be well enough to sing at Woodstock two weeks later. Johnny Winter was unable to play because his equipment did not arrive, although it appears he borrowed a guitar and sat in with Janis Joplin.
A program exists listing acts only on Saturday (Aug 2) and Sunday (Aug 3). It includes some of the acts scheduled for Friday night. Did some bands play twice, was Friday's billing re-organized or was it canceled? My guess is that there was a concert Friday night, but it featured mainly local bands.
Atlantic City Pop Festival: Programmed Acts
According to a circulating program (above), these were the acts on Saturday and Sunday, in order of appearance, from 1:00-9:30 pm.
Saturday, August 2: American Dream/Tim Buckley/The Byrds/Booker T and The MGs/Hugh Masakela/Butterfield Blues Band/BB King/Lighthouse/Creedence Clearwater Revival/Jefferson Airplane
Sunday, August 3: Sir Douglas Quintet/Santana Blues Band/Canned Heat/Three Dog Night/Joe Cocker and The Grease Band/Mothers Of Invention/Buddy Miles Express/Johnny Winter/Janis Joplin/Little Richard
Janis Joplin is actually listed on the program twice. I assume this was just a misprint, and some other act came on between Joe Cocker and The Mothers (I don't envy them). Johnny Winter was reputed not to have made it, but of course I can't be sure. Keep in mind that many of the big names booked for these days were not big names at the time. Acts like Santana, Joe Cocker, Three Dog Night and Joe Cocker would have just released their first albums at this time, and would have been big surprises to the Festival audience.
Anyone with more specific memories of the acts playing the Atlantic City Pop Festival is encouraged to Comment. For a more general picture of the Atlantic City Pop Festival, there is an interesting website by one of the promoters of the event.
September 5-6, 1969: Electric Factory, Philadelphia, PA: Spooky Tooth/Chicago Transit Authority
September 9-11, 1969 Electric Factory, Philadelphia, PA: Tyrannosaurus Rex/Chris Smither
I suspect that the Electric Factory was closed for most of August 1969, just like the Fillmore East. I don't really have a sense of how many 1969 shows I am missing from the Electric Factory itself, as I'm not sure if they tried to be open every weekend no matter what.
Although Tyrannosarus Rex featured Marc Bolan, it was not the hard rocking glam of "Bang A Gong," but a hippie folk duo featuring Bolan and a conga player. They would have been a sort of cult act at this time, a clear indicator that the bigger acts were playing the Spectrum or elsewhere, at least in the Summer.
Chris Smither was a Cambridge, MA based folk blues guitarist.
September 12-13, 1969: Electric Factory, Philadelphia, PA: Junior Wells/Mandrake Memorial
September 19-20, 1969: Electric Factory, Philadelphia, PA: Buddy Miles Express/The Stooges
September 26-27, 1969: Electric Factory, Philadelphia, PA: MC5/American Dream
October 3-4, 1969: Electric Factory, Philadelphia, PA: Mountain/Lonnie Mack
October 10-11, 1969: Electric Factory, Philadelphia, PA: War featuring Eric Burdon/The Raven/Lee Michaels
Eric Burdon was a big star, but his collaboration with War was a new venture. Lee Michaels was shy of his first big hit as well. This was probably a terrific show, but the bands were not major acts at the time.
October 17-18, 1969 Electric Factory, Philadelphia, PA: Aum/Elvin Bishop
Aum and Elvin Bishop were both managed by Bill Graham's organization, and they both had new debut albums.
October 19, 1969 Electric Factory, Philadelphia, PA: The Who/American Dream
There were two shows at 4 and 8 pm, where The Who memorably played all of Tommy. The Who had probably been booked prior to the album, which broke The Who into another level of stardom. The band would not play venues this small again.
October 24-25, 1969: Electric Factory, Philadelphia, PA: The Byrds/Litter/Elizabeth/P.I.L.T
October 26, 1969: Electric Factory, Philadelphia, PA: Benefit For Burned War Children
November 7-8, 1969: Electric Factory, Philadelphia, PA: Lee Michaels/The Flock
November 14-15, 1969: Electric Factory, Philadelphia, PA: Joe Cocker/Holy Modal Rounders
November 21-22, 1969: Electric Factory, Philadelphia, PA: Youngbloods/Rockin' Foo
November 21, 1969 The Palestra, U. Penn, Philadelphia, PA: Jefferson Airplane/Lighthouse/Sweet Stavin Chain
The Palestra was Penn's basketball arena. I'm not sure whether Electric Factory promoted this event, but I thought I would include it for completeness.
November 25, 1969 The Spectrum, Philadelphia, PA: Rolling Stones/B.B. King/Ike & Tina Turner/Terry Reid
The Fall '69 Rolling Stones tour eclipsed the Summer's Blind Faith tour as the biggest rock event so far. This was near the end of the tour (Altamont was only 11 days away).
November 28-29, 1969: Electric Factory, Philadelphia, PA: The Sons/Jacobs Creek
November 30, 1969 The Spectrum, Philadelphia, PA: Jethro Tull/The Sons
This date is from the Jethro Tull list. If this is accurate, Tull would have been opening for someone else, as they were not yet at the level of Spectrum headliners.
December 5, 1969 The Spectrum, Philadelphia, PA: Chambers Brothers/The Kinks/Spirit/American Dream
The Kinks, having settled their issues with the American Musicians Union (Ray Davies had punched someone important in the face in Los Angeles in 1965), had begun to join their peers in touring across America.
December 7, 1969: Electric Factory, Philadelphia, PA “Benefit For Help”
Elizabeth/Stone Dawn/High Treason/Stock Yard/Sweet Stavin Chain/Hard Road/Edison Electric/The Max/Maholo Reigns/American Dream (Sunday afternoon show)
I'm not sure whether this concert benefited the Electric Factory itself or some other cause. All of the groups were local Philadelphia bands who had probably played the Electric Factory many times.
December 12-13, 1969: Electric Factory, Philadelphia, PA: Edison Electric Band/Sweet Stavin Chain/Max
December 26, 1969: Electric Factory, Philadelphia, PA: Cold Blood/American Dream/Pookah
December 27, 1969: Electric Factory, Philadelphia, PA: Grand Funk Railroad/American Dream/Pookah
December 31, 1969: Electric Factory, Philadelphia, PA: Lighthouse/Catfish/Elizabeth
Although my concert list is not entirely complete, the general trend makes it clear that the rock market had outgrown the Electric Factory venue. In fact, 2201 Arch Street would remain open through November 1970, but Electric Factory promotions increasingly moved to the larger Spectrum. Even when the Arch Street facility closed down, Electric Factory promotions remained active in the Philadelphia area. Electric Factory was far and away the biggest promoter in Philadelphia through the 1990s, when it was ultimately merged with larger corporate interests.